Authenticate Your Domain to Avoid the Spam Box
Today, February 1, Google is starting to implement their new anti-spam rules, which means you need to authenticate your domain. Now in case you’ve been avoiding this because it sounds overwhelming — or you didn’t even know Google had new rules — I want to explain it to you and then offer my help. Here’s […]
Boost Your Business With a Professional Email
What’s the online tool you use every single day, at least 2 hours a day? If you’re an online coach, I bet it’s Zoom; if you’re a web developer it’s probably WordPress, and if you’re a scopist it might be CaseCATalyst. But there’s one specific tool that every business owner uses every. single. day. Yes, […]
What email consent looks like
So you’re ready to start email marketing. You go into Gmail, export all your contacts, and import them to your email service provider. This is going to be easy! Um, not so fast. You need consent to email people. Sending out an email blast to all your contacts is a great way to kill your […]